Primark has announced an opening date for it's new superstore in Southend.

The three-storey building, formerly home to BHS, will offer 60 per cent more retail space and 60 additional jobs.

The highly anticipated store in Southend High Street will be open to the public on October 14.

The new store features a contemporary layout, with extensive measures in place to help safeguard employees and customers. 

The store will showcase three floors of fashion and will feature the latest trends in women’s, men’s and children’s fashions, including footwear and accessories, as well as lingerie, beauty and homeware.

Customers can also shop Primark’s new "Primark Cares" range - products made using sustainable, recycled, and organic materials, which form part of Primark’s latest initiative to be committed and responsible retailer, offering customers more products made using more environmentally-friendly materials.

Philippa Nibbs, director of sales for UK, south and east, said:  “We are delighted to be opening our new Southend store on the high street and are looking forward to continuing to offer our 'amazing fashion at amazing prices' to the people of Southend and the surrounding areas.” 

There will be strict social distancing protocols within the store:

• A limit on the number of customers allowed in store at any one time to allow for the appropriate distance in between customers and employees, following government guidelines.

• Clear signage and floor decals, as well as dedicated employees and additional security staff, to guide customers through the store in a way that limits contact with others.

• Every second till will be closed to allow more space between customers and employees. 

• Hand sanitiser stations will be made available at the entrance of the store.

• Face masks have been made available to all employees in line with government guidelines.

• Perspex screens will be installed on tills to protect customers and employees. 

• The frequency and rigour of store cleaning has increased, particularly around high frequency touchpoints such as tills, escalators, lifts, and employee areas in back of house.