A popular shopping centre has launched a summer fashion campaign.

Lakeside Shopping Centre launched its SS19 campaign led by reality TV star Shelby Tribble.

The TOWIE star is amongst other Essex influencers, Amy Coombes, Georgia Clements and Charnelle Geraldine.

The SS19 digital campaign showcases this season’s hottest looks from a range of brands including House of Fraser, Topshop, Zara, G-Star and more, which can all be found throughout intu Lakeside, highlighting its all-inclusive offer.

All styles featured in this year’s campaign were styled by the centre’s free personal stylist service that is offered to all guests at the centre. The service includes a consultation of up to 30 minutes, followed by an hour and a half of shopping with your stylist, all completely free of charge.

Ben Leeson, marketing manager at intu Lakeside, said: “Our SS19 campaign shows this season’s best trends but also brings together fashion and leisure, as the campaign was shot in our latest leisure tenant Hollywood Bowl; reflecting our new all-encompassing shopping and leisure experience for customers.

“It was important for us to work with local influencers as they are real people who shop at intu Lakeside and understand our brand. I hope our customers feel inspired by our campaign and can also find their best looks at the centre”