A popular sportswear brand is preparing to welcome customers to its new shop.

Under Armour is gearing up to open their store at Braintree Village later this Autumn.

The opening of the store marks the sixth brand to have opened at the site in 2020, following openings of Kate Spade, The Cornish Bakery, Jack & Jones, Calvin Klein and Summerhouse Aromatherapy.

The Under Armour store, located in the South Mall next to Levi's, will offer products designed to help athletes perform better including footwear, temperature regulating clothes and workout gear for men, women and teens.

The brand was founded by Kevin Plank, a former university football player.

He set up the shop to make clothes designed to keep athletes cool, dry and light throughout a game, practice or workout.

Under Armour diverse technology is complex, but easy to reap the benefits.

Wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Since reopening in June, Braintree Village has introduced a number of safety measures to keep shoppers safe including hand sanitiser points throughout the centre, a one way system and capacity monitoring to ensure social distancing can be maintained, and signs to remind guests to keep the required distance apart.