Morrisons is expanding its More Card loyalty scheme to include over 300 big name brands.
The launch of More Partner Points will tie-up with more commercial retail partners for members to earn points when they shop.
Those who have a More Card can now earn points shopping via the Morrisons More App or More website, with partners including big brands such as eBay and Just Eat.
Customers need to log into their Morrisons More App or the More website to browse, then click through to a partner retailer and complete their purchase.
More Points are then tracked and added to an account automatically.
The new feature is digital-only and available to all registered More Card customers.
What retailers can you earn Morrisons More Card points from?
The supermarket has said eBay, Just Eat, Very, Expedia, Asos, Dunelm, Currys, Moonpig and Halfords are all included so far.
The full list of participating retailers can be found in the app.
Bosses say the launch was a “response to customer feedback” calling for more ways to earn rewards.
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How to check the balance on my Morrisons More Card
You can view your More Points balance on the Morrisons More app, website, or on the bottom of your receipts printed in store or at the kiosk at a petrol station.
“We’re always looking for ways to make the loyalty scheme even more rewarding,” said Morrisons loyalty director Kate Lavery.
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“Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday.
"It’s another step towards helping customers save more, more often.”
Once 5,000 More Points are collected, shoppers will be handed a £5 voucher – known as a Morrisons Fiver – to redeem on their next shop in store or online.
It follows last year’s decision to bring back the More Points scheme, after scrapping the old My Morrisons setup.