A SHOPPING village has undergone a huge upgrade of baby feeding facilities in a bid to make the site more family friendly. 

Braintree Village has partnered with leading baby feeding experts, Fraupow, to upgrade its baby feeding spaces at the shopping outlet.

New amenities include complimentary access to eco-friendly reusable breast pads, electric bottle warmers, supportive feeding cushions and signs with free access to virtual midwife support for pregnancy and postpartum advice.

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The collaboration with Fraupow is part of a wider initiative from Braintree Village’s owner, Landsec, to create a good experience for families.

Following guest feedback, this will see Landsec enhance the experience for families with new and upgraded spaces to take a break, new play areas, family-friendly dining and memorable events for all ages to enjoy.

Josef O’Sullivan, centre director at Braintree Village, said: "We’re consistently looking at new ways to amaze our guests, attract new visitors and go above and beyond what people expect from a day out at a shopping outlet.  

"Families make up such a big part of our visitors, and we know from our guest research that they need practical and comfortable spaces to support their day out.

"This new collaboration with Fraupow will ensure our spaces are helpful, welcoming and enjoyable for the whole family to have a great experience, every time they visit."

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Sunita Boyes, founder and managing director of Fraupow said: "Fraupow is all about supporting parents and caregivers with confidently and comfortably feeding their children.

"We offer a number of virtual support services, and we wanted to turn this into something tangible to help parents in the real world.  

"We are delighted to have joined forces with Braintree Village to enhance the guest experience and hope that families visiting here will enjoy one of the best retail baby feeding areas in the region."