New Silver End dog grooming business launching next month

Shelby Calver, from Braintree, is launching Clippin Gorgeous, in Silver End, next month.

The new business will offer professional dog grooming services which include bath and blow-dries, nail clipping, ultrasonic teeth cleaning as well as general health checks.

The retail shop will also stock pet supplies such as natural dog treats and toys.

Shelby, 28, is a qualified dog groomer with big ambitions and her goal is to open more shops once she becomes established.

She said: “I will build my client base and reputation to begin with, but once up and running I hope to educate and support students graduating from Writtle University College to become dog grooming specialists, with the aim of employing them longer term.”

Shelby will be launching Clippin Gorgeous in Silver End next month (Image: N/A)

Last month, Shelby was awarded a £3,000 grant from Braintree Council’s Young Entrepreneur Programme to help kick-start the business.

The grant will allow Clippin Gorgeous to buy dog grooming equipment such as a table and dryer.

Some of the money will go towards paying the rent for the first few months.

Braintree Council economic growth boss Tom Cunningham said: “We want to help young, ambitious and talented entrepreneurs achieve their goals and reach their potential.

“Launching a new business is challenging and this initiative is a way of removing some of the barriers which may hinder young people from taking that initial step.

“Supporting new businesses and getting them off the ground encourages business growth, adds to the local economy and is good for our communities.”

For more information about the programme visit braintree.gov.uk/yep.

To contact Shelby, visit the Clippin Gorgeous Facebook page.