SHOPPERS have been revelling in the return to in-store shopping trips as stores report an increase in sales.

Retailers at Braintree Village say shoppers are buying more than them usually would after stores reopened for the first time in three months.

Several brands report that shopping trends have evolved during the first few weeks as shoppers are more likely to spend longer browsing.

A total of 70 per cent of brand reported that their guests were excited and 52 per cent felt relieved to shop in store again.

Centre director, Josef O'Sullivan said: "Our guests are the heart of Braintree Village and we have been delighted to see their keen return to in-store shopping.

"Our brands have reported interesting shopping trends post-lockdown with an inclination for guests to spend more than they typically would.

"Some are stocking up for future events, while others simply want to treat themselves after a difficult year.”

"There is a natural desire to return to the social and interactive experience of shopping in-store and receiving a personalised and engaging service.

"We will continue to give our guests a warm, safe and secure welcome back to Braintree Village across the coming months."

Read more:

ASICS have noted an uplift in running trainers as customers got fit over lockdown.

Homeware brands such as Le Creuset and Villeroy & Boch reported a rise in kitchenware sales following lockdown home-refurbishment projects.

The Body Shop revealed that guests are desperate for new skincare routines, with some referencing face coverings as changing their skin type.

Rescheduled weddings and occasions are also evident as Suit Direct reveal suits and blazer sales have increased already.

Since last summer, 12 new stores have opened at Braintree Village, including Kate Spade, Timberland, Calvin Klein, Under Armour and the most recent addition, Armani.