A NEW virtual high street service is launching today to help support independent shops during the pandemic.

From today (April 8) residents anywhere in the district can use Click It Local Braintree to buy from any local shop and have it delivered on the same day.

Everything from food, treats and last-minute basics can be brought from as many shops as customers like, with one payment and one delivery.

Emma Goodings, head of economic development at Braintree Council said: "With the economic effect of the pandemic, it is important now more than ever that we show our support to local businesses.

"This initiative will enable independent shops to compete with other online retailers on convenience and choice.

"Shoppers can choose from a range of products and get them delivered on the same day.

"It’s worth paying the website a visit to see what’s on offer in your area."

Stores already signed up to the service include:

  • Pumphouse Community Brewery Ltd
  • Inspire Gems
  • Violet Rose Gifts
  • Scents A’mour
  • Deersbrook Farm
  • First Service Tennis Retail
  • The Little Fish Co
  • Party Food Creations
  • Tuffon Hall Wine
  • Hair of the Dog
  • The Big Bear Cider Mill
  • Les Fleurs
  • The Copper Cacti
  • The Natural Way
  • DelicatethingsbySophie
  • Something Scrummy
  • Ultimutt Secret weapon
  • BonBonsFriandises

Founder of Click It Local, Steve Koch said: "“I love shopping locally so wanted to find a way to help small shops offer the same level of speed and convenience that today’s online customers have come to expect.

"Our aim is to ensure we can all continue to shop local, support independent shops and provide for the local community."

The service has already launched in Cambridgeshire, Brighton and part of Essex.

Businesses interested in finding out more about signing up with Click it Local can contact hello@clickitlocal.co.uk.