BRAINTREE'S shopping centre has announced the opening of a new clothing store today with the shop already offering a half-price sale.

Braintree Village has announced Crew Clothing Company has opened a new shop at the outlet village.

The new store is located near the Polo Ralph Lauren and is already putting on a promotion of up to 50 per cent off the RRP.

The Crew Clothing Company was founded more than 25 years ago and specialises in specialises in 'classic British casualwear' ranging from rugby shirts and casual polos to smart tailoring.

The new store marks the seventh brand to be revealed at Braintree Village in 2020.

It follows openings by Kate Spade New York, The Cornish Bakery, Jack & Jones, Calvin Klein and Summerhouse Aromatherapy.

Since reopening in June, the village has introduced a number of safety measures to keep shoppers safe.

These include hand sanitiser points throughout the centre, a one way system and capacity monitoring to ensure social distancing can be maintained, and signs to remind guests to keep the required distance apart.