A FESTIVAL of all things doggie is to be held in the south.

The grounds of Goodwood House will be taken over by dogs of all shapes, sizes and breeds, with the launch of Goodwoof; a new event celebrating everything to love about our four-legged friends.

The event, which is presented by MARS Petcare, will be held On May 24 and 25 and promises to be a canine extravaganza in the rolling fields of one of Britain’s most beautiful country estates.

Goodwoof will feature a fantastic line-up of activities to entertain dogs and their human companions.

From competitions and demonstrations to play and pampering, from trails and treats to wellness and nutrition, it will be a feast of family friendly fun, equally suited to those with a dog and those without.

Dogs have always been at the heart of life at Goodwood.

The 3rd Duke commissioned the architect James Wyatt to create what is known as The Kennels – a technically advanced building described as “the most luxurious dog house in the world”, which featured central heating long before Goodwood House.

There will be competitive disciplines and world class demonstrations to watch, and opportunities for owners and their dogs to have a go themselves.

The skills and requirements of working and rescue dogs will be on show, alongside a full centre dedicated to canine and human health and performance, a dog friendly open air cinema, and a bespoke selection of high-end retailers, all accompanied by a range of food and drink to keep everyone in the pack well fed and watered.

The Duke of Richmond and Gordon said: “Many people I know share the 3rd Duke’s philosophy; they would far rather spend time and money on their dogs than they would on their human guests.

“To this day, Goodwood is an entirely dog-friendly estate – dogs can stay at the Hotel, accompany their owners in the restaurants, and even join our Members’ clubhouse, The Kennels.

"We thought that it was only fitting to dedicate an entire event to them, just as we do with cars and horses at our other flagship meetings.”

Tickets have gone on sale, with adult prices starting at £19.50, 12 years of age and under go free.