A world-renowned fashion brand will open its new store in Braintree Village next week.

Work on the brand-new and much-anticipated Polo Ralph Lauren shop has now been completed and customers will be able to get a first-look inside when it opens on Wednesday.

The store is more than 2,000 square foot larger than the current pop up store and will house men’s, women’s and the sought-after kids’ range.

The launch of the new store coincides with a bumper week of discounts at Braintree Village, which has several Black Friday events taking place.

Opening hours will be extended on Friday and Saturday meaning many shops in the village will close at 8pm.

This also sees the launch of late night shopping which will take place in the lead up to Christmas.

There will be a host of discounts on offer from Wednesday, including Nike, Adidas, The Body Shop, Kurt Geiger and Lindt.

Josef O’Sullivan, Centre Manager at Braintree Village, said: “We’re looking forward to welcoming Christmas shoppers to Braintree Village over the Black Friday weekend and making sure they go home delighted after a great bargain-filled day.

“It’s the perfect event to help make wish lists come true, giving everyone the chance to treat friends and family to more, whilst spending less.

“Braintree Village already offers up to 60% off famous brand names all year round, but Black Friday will see our guests making even bigger savings on those all-important Christmas shopping lists.”

For more information about the upcoming events, visit braintree-village.com.