A MAN has tragically died after suffering a cardiac arrest, despite the efforts of ambulance staff.

Residents reported seeing the air ambulance land near the Freebournes Industrial Estate, in Witham, this morning.

A spokesman for the East of England Ambulance Service said: "We were called at 8.21am with reports of a cardiac arrest in Croft Way, Witham.

"We sent an ambulance, ambulance officer, rapid response vehicle and an air ambulance and were on in scene in three minutes and 17 seconds.

"Sadly a man in his 70s died at the scene."