A MOTHER is appealing for help to search for an elderly lady to thank her for helping her son keep calm after an accident at a Deichmann shop in Basildon.

Teresa Masic, 36, from High Street, Benfleet, said she was at the shoe shop on with her partner and two-year-old son, Calum Gordon.

Calum was at the back of the store in the children’s shoe area and he was very excited to see a pair of Minion shoes.

He tried to reach them but they were inside a metal basket and it fell on top of him and pinned him to the floor.

Ms Masic said Calum sustained bruises and cuts on his knees, chest and back, cuts to his tongue and mouth, and chipped teeth.

She then approached the counter and asked staff for assistance. She claimed it took them a few minutes to attend to her.

Ms Masic added she had to use baby wipes to clean the blood as there was no first aid kit available in the shop.

She said: “I was sitting on the floor holding Calum and wiping the excess blood when a manager finally came to see us.

“I asked for ambulance to be called as I couldn’t establish where the blood was coming from.

“However, the manager was hesitant and told me that the bleeding was stopping. At that point Calum started to lose consciousness and I had to shout ‘call the ambulance now for the manager to react’”.

Then a passing customer, a woman believed to be in her eighties, came and comforted Calum in the aftermath of the traumatic accident.

Ms Masic said she kept him calm and alerted, as she was panicking and waiting anxiously for the ambulance to arrive.

She added: “I would like to find her and say thank you as she helped me so much. She continued to talk to Calum and had even taken him in her arms, considering he was bleeding, and kept him entertained until the ambulance arrived.

“I don’t know what I would have done without her as both my partner and I were in shock.”

Ms Masic expressed her disappointment over the lack of care Calum received.

She also said safety measures should be implemented to prevent future accidents and added: “The lack of response from staff and management put my son at risk as I literally had to shout to get any help.

She claimed staff appeared not to have first aid training and said: “No first aid box was offered and staff and management were not trained in such incident.”

Basildon Hospital press office confirmed Calum was admitted to A&E on Tuesday, July 11 at around 4pm.

The Echo contacted Deichmann who failed to comment.

If anyone has any information about the woman, email Teresa on tessmasic@gmail.com