A film that takes a different approach to communicating a road safety message has been launched today on YouTube.
The film, which is aimed at young drivers and their passengers, has no script, no professional actors, no crashed cars, and no bloodied crash victims.
Instead, it features an ordinary young couple who filmed the majority of the footage themselves using mobile phones.
The film has been made as part of the annual ‘For my girlfriend’ (FMG) campaign, which asks young men to take care of their female passengers.
More girls aged 17-19 years die as passengers than as drivers – the reverse is true of young men of the same age.
The film does not apportion blame, or even explain what may or may not have happened.
It simply reminds young people of the potentially tragic consequences when things go wrong on the road.
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