Essex X Factor hero Olly Murs set hearts a flutter as he visited Braintree this morning.

The Witham singer was at the Quadrant, in the town centre, where he cut a ribbon at about 9am to launch the revamped store.

Youngsters started queuing to see their idol from about 6am and when he arrived he didn't disappoint.

He signed hundreds of autographs as well as kissing fans and posing for pictures.

After about an hour the 25-year-old star was whisked off as he is due to perform at London's O2 tonight.