EXCLUSIVE: Supermarket giant set for last-ditch appeal after row over threat to Braintree town centre trade

Supermarket giant set for last-ditch appeal after row over threat to Braintree town centre trade

Supermarket giant set for last-ditch appeal after row over threat to Braintree town centre trade

First published in News
Last updated
Braintree and Witham Times: Photograph of the Author Exclusive by , Reporter

A supermarket giant will lodge a last minute appeal against Braintree Council’s decision to refuse plans for a massive new store.

Braintree Council threw out Sainsbury’s proposals for the site on the Broomhills Industrial Estate, claiming it would harm town centre shops.

The chain has now revealed it will fight the decision in the hope of creating 400 new jobs.

See today's Braintree Times for the full story

Comments (6)

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9:22am Thu 15 May 14

Hamirons says...

Harm town centre shops? Really!!!! Which one out of the three! It's dead. The council have screwed it anyway! Take some tips from Colchester council on how to run and make a pleasant thriving town !
Harm town centre shops? Really!!!! Which one out of the three! It's dead. The council have screwed it anyway! Take some tips from Colchester council on how to run and make a pleasant thriving town ! Hamirons
  • Score: 12

11:36am Thu 15 May 14

keith_l says...

Which one will it harm? Tesco of course, but they are also out of the town centre.
Which one will it harm? Tesco of course, but they are also out of the town centre. keith_l
  • Score: 4

2:48pm Thu 15 May 14

Adam001 says...

The High Street has changed. If this is the primary reason Braintree County Council seek to reject these plans then this is short sighted. If the Council wish to do something productive in the supermarket world, perhaps it would be a good idea to approach Tesco and ask that the eyesore they built in Braintree town centre is demolished and updated. This is, without doubt, one of the most dreadful buildings in the town and its redevelopment could reinvigorate the centre if done properly (and assuming certain s106 agreements were in place to ensure Tesco contribute to the infrastructure of the surrounding area). Finally, why would the council wish to portray Braintree as a place where big business should shun for fear that progress will be met with resistance and unnecessary legal costs? Development in the right areas should be encouraged.
The High Street has changed. If this is the primary reason Braintree County Council seek to reject these plans then this is short sighted. If the Council wish to do something productive in the supermarket world, perhaps it would be a good idea to approach Tesco and ask that the eyesore they built in Braintree town centre is demolished and updated. This is, without doubt, one of the most dreadful buildings in the town and its redevelopment could reinvigorate the centre if done properly (and assuming certain s106 agreements were in place to ensure Tesco contribute to the infrastructure of the surrounding area). Finally, why would the council wish to portray Braintree as a place where big business should shun for fear that progress will be met with resistance and unnecessary legal costs? Development in the right areas should be encouraged. Adam001
  • Score: 9

3:00pm Thu 15 May 14

keith_l says...

Don't forget that we also have exactly the same battle in Witham, where the Council won't let Morrisons expand despite having room to do so, in case it take business away from the town centre - where there are loads of empty shop units.
Don't forget that we also have exactly the same battle in Witham, where the Council won't let Morrisons expand despite having room to do so, in case it take business away from the town centre - where there are loads of empty shop units. keith_l
  • Score: 9

7:20pm Fri 16 May 14

/@|_|@\ says...

I'm in agreement with Adam001 but am not entire sure about the current Tesco property. It was designed to match the overall architecture adjacent to it (the Town Hall) and I thought it did that reasonably well. Nonetheless, having the supermarket in the middle of the town is not a perfect choice given the parking situation. It seems to me that if it were relocated out of the town centre (as Sainsbury wants to do) with decent access and parking, it would be a far better proposition. Then the town centre could be re-modelled to include more pedestrian oriented opportunities. However, it should be near other supermarkets to encourage and promote competition. That is imperative, IMO.
I'm in agreement with Adam001 but am not entire sure about the current Tesco property. It was designed to match the overall architecture adjacent to it (the Town Hall) and I thought it did that reasonably well. Nonetheless, having the supermarket in the middle of the town is not a perfect choice given the parking situation. It seems to me that if it were relocated out of the town centre (as Sainsbury wants to do) with decent access and parking, it would be a far better proposition. Then the town centre could be re-modelled to include more pedestrian oriented opportunities. However, it should be near other supermarkets to encourage and promote competition. That is imperative, IMO. /@|_|@\
  • Score: 1

10:12am Wed 21 May 14

keith_l says...

The shop in town that is most likely to suffer, if at all, is the best supermarket in town. That would be Sainsbury's.
The shop in town that is most likely to suffer, if at all, is the best supermarket in town. That would be Sainsbury's. keith_l
  • Score: 2

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