As the districts women dare to go make-up free to raise money for Cancer Research, brave men are getting in on the act with their own unique fundraising photos.
The latest craze for no make-up selfies - a photo taken of yourself - is sweeping social media, with woman all across the country posting their bare-faced photos to Facebook and Twitter.
They then nominate their friends and family to do the same and donate to Cancer Research, which has received more than £2million since the craze began last week.
Now, men are showing their support for the trend by posting pictures of themselves in the nude with just a sock to cover their modesty.
See the BWT for pictures of the brave men and women taking part