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Braintree: Asda pulls out of Freeport plans
1:00pm Thursday 10th October 2013 in News
Asda has pulled out of plans to open a store at Braintree Freeport after it was warned off by the council, it is understood.
In September last year the superstore and Freeport unveiled plans to open a 30,000sq ft shop and a petrol station next to Millennium Way outlet.
It was expected to create 300 jobs and 95 per cent of people who attended a three-day public exhibition supported of the plans.
But more than a year on Asda has now revealed it has pulled out of the site as Braintree Council did not view the initial plans “favourably.”
A spokesman added: “We have an aspiration to open a new store in Braintree and are continuing our dialogue with the local council.”
Dan Mason, development director of Realm which manages Freeport, said: “The council said that they were concerned about the site so we didn’t submit a planning application.
“It is a shame as I think about 98 per cent of people were in favour.
“It is clearly disappointing that the planning department decided not to follow the same view.”
Mr Mason believes it was because the store would have been outside the town centre boundaries that it was not supported by the council.
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