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Braintree district: Survey reveals towns' shopping habits
4:00pm Tuesday 23rd October 2012 in News
Freeport helps boost Braintree trade, while Witham shoppers are often browsers with no intention of buying anything, a survey has revealed.
A phone survey of 800 people revealed both Braintree and Witham residents typically stay in their hometown to buy groceries.
While 65% of Braintree residents shopped in the town for luxury goods, only 16% of Witham residents chose to shop for luxury products in their hometown.
Braintree Council appointed planners Nathaniel Lichfield and Partners to undertake a survey into retail habits ahead of an upcoming Local Development Framework (LDF) meeting.
The purpose of the study is to define the boundaries of the district’s town centres, and to assess the retail needs of the towns from now until the year 2026.
Full story in tomorrow's Times.
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